Our Story

Welcome to our little corner of the internet. Herself is a NYC founded/Houston based jewelry brand, and I am so glad you are here. Let me tell you a little about how it all began. 

With over 10 years of working in the fashion industry, I saw the waste involved with both the constant drive for newness as well as the poor craftsmanship (including in high-end designer brands) that causes pieces to need to be replaced after several wears. I built Herself Collections around the idea that you can wear our pieces with love year after year. 

I started Herself while still working full time in fashion, but made it my full time passion after moving to Texas and quitting the daily grind. Today, I have a new grind, but it is one that is filled with exciting challenges and personal growth. 

Herself Collections is a welcoming place where women can feel confident in purchasing high quality pieces, that are nearly all handmade, but also modern, sleek, and beautiful. We carry pieces that are exclusively 14K gold filled, solid 14K gold, or sterling silver. We also only use real pearls, gems, stones, etc because we believe that nature does it best. 

The name Herself comes from our connections with smart, independent, loving women who inspire us daily. Herself is an unassuming, soft word, yet carries beautiful strength behind it.

I hope you'll find something you love (if you want more, ask me about our custom projects). 

Kowa Mattern 
Founder and Designer